House of Research is conducting the “Local TV Audience Measurement Saxony 2024”
by Dirk Martens · 9. July 2024
On behalf of the Saxon State Media Authority (SLM), House of Research will carry out a comprehensive study in 2024 to determine the audience reach of the local TV programs licensed and subsidized by the SLM in Saxony. The study is representative of both the entire state of Saxony and each of its urban and rural cultural areas as defined in the “Saxon Cultural Areas Act” (SächsKRG). The study is based on a telephone survey of randomly selected residents of Saxony (ADM-Mastersample), supplemented by online interviews.